‘Prostate Cancer: Real Talk’ Podcast, Started By A Prostate Cancer Survivor, Grows Audience and Builds Marketing Muscle
After being stunned by a diagnosis that he had prostate cancer, television and advertising executive Elverage Allen created Prostate Cancer: Real Talk, a podcast that is drawing a growing audience and helping pharmaceutical companies reach patients, especially Black men, who are more likely to have the disease and more likely to die from it.
