Articles from DISQO

DISQO Launches AI Search Lift, the First Product to Measure the Incremental Effect of Advertising on LLMs and AI Discovery
As Signal Loss accelerates across the consumer journey, DISQO helps advertisers close a growing measurement gap across LLM-driven discovery
By DISQO · Via GlobeNewswire · June 17, 2026
DISQO Names Terri Walter Chief Marketing Officer
Industry Veteran Terri Walter Brings Two Decades of Ad Tech Brand Building and AI Expertise to DISQO’s Next Chapter Of Growth
By DISQO · Via GlobeNewswire · April 21, 2026
DISQO and Comcast Advertising Partner to Deliver Advanced TV Attribution for Advertisers
In Partnership with DISQO, Comcast Advertising’s Attribution Initiative Makes Trusted Deterministic Measurement a Standard Across Comcast TV and Streaming Campaigns
By DISQO · Via GlobeNewswire · March 31, 2026
DISQO Releases New Product: Making Brand Lift Measurement Free and Accessible for All Media Companies
Los Angeles, California, Sept. 30, 2025 (GLOBE NEWSWIRE) -- DISQO, the most advanced platform for measuring how advertising works, today announced the launch of its free self-serve Brand Lift product for media companies. For the first time, publishers, DSPs, and retail media networks can measure brand outcomes on campaigns simply, at scale, and without cost barriers.
By DISQO · Via GlobeNewswire · September 30, 2025