Articles from Baked by Melissa
Baked by Melissa, the New York-based dessert company known for its handcrafted bite-size cupcakes and treats, today announced a leadership transition designed to accelerate the company's next phase of growth. Co-Founder, Melissa Ben-Ishay will move from Chief Executive Officer to President, and Sanjay Khetan, who has served as Chief Financial Officer for the past year, has been appointed Chief Executive Officer, effective immediately. Following a year of operational and financial groundwork designed to prepare the company for its next stage of expansion, this transition deliberately positions each leader to operate in their area of highest impact as Baked by Melissa pursues its most ambitious agenda to date.
By Baked by Melissa · Via Business Wire · March 18, 2026
Baked by Melissa, the New York-based dessert company famous for its handcrafted bite-size cupcakes and treats, and essie, America’s leading nail brand and salon expert since 1981, today announced their first-ever collaboration. The limited-edition launch brings essie’s new Gourmet Grocery nail polish collection to life in bite-size cupcakes, creating a playful crossover where iconic colors meet confection.
By Baked by Melissa · Via Business Wire · March 9, 2026
Baked by Melissa, the New York-based dessert company famous for its handcrafted bite-size cupcakes, today announced a partnership with Kinder® Bueno and Kinder® Chocolate, one of the largest chocolate brands globally, bringing together two fan-favorite treat brands just in time for game day celebrations.
By Baked by Melissa · Via Business Wire · January 22, 2026
Baked by Melissa, the New York-based dessert company famous for its handcrafted bite-size cupcakes and treats, today announced a partnership with Ferrero, one of the world’s largest sweet-packaged food companies. In Baked by Melissa’s first-ever candy collaboration, the brand is putting its signature spin on fan-favorites like Butterfinger®, CRUNCH®, Baby Ruth®, and 100 Grand® that trick-or-treaters have craved for decades, while also celebrating the launch of two new limited time flavors, CRUNCH® White and Butterfinger® Marshmallow.
By Baked by Melissa · Via Business Wire · September 8, 2025
Baked by Melissa, the New York-based dessert company famous for its handcrafted bite-size cupcakes and treats, today announced its latest licensing partnership with Paramount Consumer Products, launching an exclusive collection of PAW Patrol cupcake assortments in-store, online and through B2B and wholesale distribution.
By Baked by Melissa · Via Business Wire · July 7, 2025