Articles from Affinity Solutions

Affinity Solutions, the leading consumer purchase insights company, today announced a major enhancement to its CNBC/NRF Retail Monitor powered by Affinity Solutions dataset, expanding the underlying card dataset to a sample that accounts for 50% of the U.S. population and introducing an enhanced methodology providing a more representative and consistent view of U.S. consumer retail spend.

Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases in real-time for measurement or optimization, according to new research released today by the Affinity Solutions Outcomes Marketing Council, a collaborative forum that includes leaders from DoubleVerify, Claritas, Lexitas and more, focused on advancing outcomes-based advertising and measurement.

Affinity Solutions, a leading consumer purchase insights company, today announced an integration with Microsoft Advertising to provide advertisers with custom Consumer Purchase Audiences through Microsoft Curate Commerce. The solution enables advertisers to conquest competitors’ customers and shift market share across key verticals, including travel, retail, QSR, and insurance.

Affinity Solutions, the leading consumer purchase insights company, today announced the formation of the Outcomes Marketing Council, a collaborative forum uniting some of the industry’s most accomplished and forward-thinking leaders to tackle the most pressing measurement challenges and opportunities.

Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to securely access Affinity’s Consumer Purchase Insights using AWS Clean Rooms. Advertisers and publishers will have more control over how they activate, measure, and optimize campaigns by securely collaborating with Affinity via AWS Clean Rooms and receiving access to fully permissioned consumer purchase insights from more than 95 million consumers, representing over 86 billion transactions—all without sharing or copying one another’s underlying data.

Affinity Solutions, the leading consumer purchase insights company, today announced the launch of Fansactions™, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behavior. Fansactions™ enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and in-store transactions with sports fan media consumption and ad exposure. This solution seamlessly integrates with any media and measurement platform across linear TV and CTV, giving advertisers more flexibility and opportunities to unlock greater value from their investments.

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer.

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced that it has been recognized as an Enrichment ‘one to watch’ in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the availability of Consumer Purchase Insights Syndicated, a Snowflake Native App on Snowflake Marketplace. Consumer Purchase Insights Syndicated provides access to Affinity’s exclusive, fully permissioned, privacy-protected data from over 140 million debit and credit cards. Consumer Purchase Insights Syndicated offers a curated repository of vetted, ready-to-query templates designed to increase transaction visibility beyond a business's four walls to fuel revenue-driving growth strategies.

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced its enhanced Consumer Purchase Insights offering is now available on Snowflake Marketplace. Consumer Purchase Insights is a central offering of Affinity’s recently launched CometTM platform, providing leading retailers, QSR, travel, media and entertainment companies a complete view of consumer spending to inform investment decisions. By leveraging Snowflake’s single, integrated platform and Affinity's scale and permissioned data, joint customers can now connect granular purchase data across various touch points to unlock the actionable insights needed to drive additional business growth.

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of CometTM, a powerful intelligence platform that uses consumer purchase signals as the definitive source of truth for marketing outcomes.

Affinity Solutions, the leading consumer purchase data platform focused on outcome-based solutions, has named marketing technology and media industry leader Damian Garbaccio as its first Chief Business & Marketing Officer.

Affinity Solutions, a prominent data-led consumer insights company, is pleased to announce a partnership with Tyler Technologies, the largest company in North America solely focused on providing software and services to the public sector.

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint.

Affinity Solutions is pleased to announce a new partnership with Zartico to give DMOs real-time visibility into visitor spending. The partnership combines two influential service providers with destination marketing and economic development industry expertise. The pairing of Affinity’s real-time purchase insights platform with Zartico’s Operating System allows Destination Marketing Organizations to gain real-time visibility into the purchase behavior of nearly 94 million consumers who spend over $650 billion annually. The synergy will enable DMOs to drive market share by understanding the profiles and purchase behaviors of visitors most likely to engage with the destination brand.

Affinity Solutions, a prominent data-led consumer intelligence company, and Flybits, the most advanced contextual engagement platform for the financial industry, have launched My Offers, an innovative solution designed to enable financial institutions to deliver high-value, card-linked offers with contextual, personalized mobile app experiences.

Affinity Solutions, a global insights firm, commissioned Forrester Consulting to conduct a study evaluating organizations’ readiness for data deprecation across digital channels, increased consumer privacy demands and regulations, and the use of alternative data sources to combat these significant disruptions to the marketing ecosystem. The joint research initiative was launched today.